Skratch Labs, a functional food and beverage brand, has redesigned and renamed its entire product line to create a more enjoyable shopping experience for consumers and to help them easily understand how to care for themselves and hydrate, fuel and build their bodies. 

All Skratch Labs products are named with function first, making it easier for customers to pick products based on their hydration, energy and recovery needs, and product packaging contains unique features to enhance the consumer experience.

These features include: enhanced zippers for increased moisture barrier, easy tear single-serve packaging, contrasting soft touch treatment with metallic patterns, pixel pattern created from pictures of active athletes, and bold color treatments and imagery to enhance the flavor identifiers.

Skratch Labs will continue to release new products into 2018.