Perfecta Products, Inc. ( announced the rebranding of its popular Zim's product line to Zim’s Max. With the launch, the company unveiled a new logo and package design.

The new packaging is a move to better position the Zim’s Max product line under a single identity. It connects all Zim’s Max products, new and old, through a cohesive visual presentation. The new Zim’s Max identity reinforces the company’s product development approach of starting with nature’s best ingredients and making them perform better through science.

With the rebrand, Zim’s Max also introduces the selling line, “Nature’s Best, Made Better”; accompanied by a new brand mark. The mark features an interconnected design with an arnica flower representing nature on the left and molecules symbolic of science on the right.

“After years of growth, numerous happy customers, and many new additions to the product line, the timing is right to enhance our brand,” says Perfecta Products’ director of ,marketing & sales, Mark Smith. “The new Zim’s Max visually unites our product portfolio around an enhanced brand promise. With more than 60 years of success, we are thrilled about our next chapter with Zim’s Max.”

Distributed by Perfecta Products, the new Zim’s Max launch is slated to hit the shelves of major retailers nationwide starting this summer. Zim’s Max will continue to offer a dynamic line of over-the-counter products, from temporary pain relief to skin and lip care.

All of the current Zim’s products will be available under the Zim’s Max brand, including Zim’s Max-Freeze.