Crispy Green, a freeze-dried fruit snack unveiled a brand overhaul, including a new look for its packaging across its entire line of Crispy Fruit. The bold brand color palette and added “focus on fruit” was a collaborative design effort by Crispy Green’s brand and packaging design firms, Fastlane Communications LLC (fastlane.co) and Foerstel Design LLC (foerstel.com).
The brand makeover includes a new logo, logo icon, typography and photography treatments, primary and secondary color palette, and supporting messaging platform to support its active, healthy lifestyle positioning.
The dried fruit snacks are available in single-serve grab & go 2.1-oz. pouches as well as a family six-pack that includes six, single-serving bags. Flavors included are apple, banana, pineapple, mango, pear, tangerine and cantaloupe.
“As Crispy Green continues to lead in the freeze-dried fruit category, the timing was perfect for a brand upgrade. We couldn’t be more pleased with the results of this major collaborative effort and are very eager to unveil it to the public," said Angela Liu, founder and CEO of Crispy Green.
The brand refresh also included a redesigned website, crispygreen.com.