Manuka honey brand Wedderspoon needed to communicate its point of difference to a global audience of wellness-minded consumers. The brand turned to Seattle-based brand strategy firm Retail Voodoo ( for a rebrand and new product lines beyond jarred honey.

The agency came up with a new mission statement: mainstream Manuka honey by making products to help busy modern people buzz with vitality. Then, Retail Voodoo focused on expanding the audience for Wedderspoon by finding products and communication strategies that would resonate. The three new product lines include Manuka Honey Plus Shots, Apple Cider Vinegar with Manuka Honey and six fresh skincare products for face, hands and body.

Once the product lines were chosen, a communication toolbox and design language were chosen for rebranding existing products and applying to new ones. The look is bright and inviting and the feel is more premium, approachable and easier to read with strong shelf presence. A bee logo and watermark adds to the design, with color used to differentiate and emphasize product characteristics.