BAILEYS Finds New Home in Baking Aisle
Clabber Girl Corp. is partnering with BAILEYS, the makers of the world's best-selling Irish Cream liqueur. The first product to be released is BAILEYS Original Irish Cream Baking Chips.
Renowned for its indulgent blend of fresh, premium Irish dairy cream, the finest spirits, aged Irish whiskey and a unique chocolate blend, the iconic BAILEYS Original Irish Cream flavor profile pairs magically with rich, semi-sweet chocolate to create this decadent treat. Eat them by the handful on-the-go or mix into your favorite baked good recipe, these chips deliver on the flavor and smell of BAILEYS.
As part of the product launch, a digital cookbook featuring 23 recipes incorporating the BAILEYS Original Irish Cream Baking Chips is available for download to inspire the consumer's baking journey.
The black packaging includes the BAILEYS logo with text in a cursive cream-like font along with a photo of the product's outcome after baking.
BAILEYS Original Irish Cream Baking Chips are perfect for baking or as an on-the-go snack. The non-alcoholic baking chips are available at select retailers, with a full national launch in-stores for Easter 2019. The baking chips can also be purchased online now via Amazon and come in a 12-oz. package.