cookie packaging | Packaging Strategies

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Syntegon to Showcase Flexible Systems for Cookies and Bars at interpack 2023

March 22, 2023

The new Syntegon IDH is at the heart of a line which flexibly packages cookies and crackers in trays and flow wraps made of mono-material.

Neighborhood Bakery Dewey’s Goes National with A Little Branding Help

October 28, 2022

A strategic foundation and updated packaging design was created to break through the crowded, premium cookie category.

The Radio City Rockettes Inspire New Pepperidge Farm Holiday Cookie

November 12, 2019

Pepperidge Farm and the Christmas Spectacular Starring the Radio City Rockettes announce Pepperidge Farm as Official Cookie Partner of the Christmas Spectacular. This first-time partnership will include the creation and sale of the new "Toy Soldier" cookie, inspired by the production's iconic Rockette number, "Parade of the Wooden Soldiers."

Cookie Brand Meshes Health with Taste Cues in Redesign

January 25, 2019

Mrs. Thinster’s Cookie Thins has revealed a new look to go along with a new positioning, THINSTERS, as it merges “healthy” with “tasty” in the cookie category.

Kellogg Expanding Single-Serve Pouches in Emerging Markets

January 7, 2019

Kellogg is undergoing a “notable shift” toward single-serve and on-the-go pack formats with immediate consumption offerings and multi-packs in developed markets, and single-serve sachets with more affordable price points in emerging markets.

BAILEYS Finds New Home in Baking Aisle

January 7, 2019

Clabber Girl Corp. is partnering with BAILEYS, the makers of the world's best-selling Irish Cream liqueur. The first product to be released is BAILEYS Original Irish Cream Baking Chips.

ON DEMAND: With the assistance of the Frito-Lay R&D team, Bryce produced a fully industrial compostable, BPI certified flexible packaging structure for five different Frito-Lay products for the Coachella Music Festival in 2023.

ON DEMAND: Three words on everyone’s lips across the packaging industry these days are “Extended Producer Responsibility,” known as EPR. This panel will feature various perspectives from suppliers, converters and industry and offer individual snapshots of the challenges and potential solutions.