Pepperidge Farm and the Christmas Spectacular Starring the Radio City Rockettes announce Pepperidge Farm as Official Cookie Partner of the Christmas Spectacular. This first-time partnership will include the creation and sale of the new "Toy Soldier" cookie, inspired by the production's iconic Rockette number, "Parade of the Wooden Soldiers."
For a limited time, Pepperidge Farm "Toy Soldier" cookies will be available at all major retailers nationwide. The cookies will also be available for purchase at Radio City Music Hall during this year's Christmas Spectacular for a limited time. Each bag of cookies comes with special ticket offer on select performances of the 2019 Christmas Spectacular production.
Adorned with the classic image of a saluting toy soldier like those in the "Parade of the Wooden Soldiers" number, this spiced shortbread cookie features the perfect blend of cinnamon and brown sugar.
"We are thrilled to join forces with Pepperidge Farm and bring together two iconic brands that are both deeply rooted in creating holiday memories," said Jessica Tuttle, senior VP, Productions Business Operations, The Madison Square Garden Company. "Through the creation of the Pepperidge Farm 'Toy Soldier' cookie, we are able to share in a unique way the beloved 'Parade of the Wooden Soldiers' number, which has been performed in the Christmas Spectacular since 1933, with consumers nationwide. Now, families can have a piece of the Christmas Spectacular be a part of their holiday cookie traditions."