The trend in dairy packaging clear: see-through packaging that shows swirls and colors

The packaging concepts showing up in retail dairy cases are becoming more competitive and innovative every day.

Dairy Foods Associate Editor Sarah Kennedy reports that dairy processors manufacturing cheese, butter and cultured product are looking to grab more retail shelf space with compact packaging and easier-to-stack containers. The new shapes contain the same volume as the old ones.

As for makers of dairy-based desserts, they take their cues from gelato and dessert shops. Dairy processors are using clear packaging that shows off every swirl, chunk and color. Even lowly cottage cheese (considered the broccoli of dairy foods because of its healthy connotations) has gotten a beauty makeover with an innovative see-through container. Milk bottlers are not sitting on the sidelines. They are finding ways to grab attention with unique shapes, colors and designs.

Read more here: Space-saving cheese pouches, clear containers are packaging trends

See a gallery of new packaging for dairy foods and beverages here: “8 Innovative Packaging Concepts For Dairy Foods And Beverages.”