The packaging initiative is in response to retailer and consumer demand for greater environmental transparency.

In addition to the rebrand, Coconut Bliss has added to new ice cream offerings.

Mellow Ice Cream is set to launch in November 2020 featuring three flavors for its CBD-infused and THC-infused line: Mint Chocolate Chip, 

Magnum ice cream brand has rolled out more than 7 million ice cream tubs made with certified circular polypropylene from SABIC’s TRUCIRCLE™ initiative that uses feedstock made from recycling used, mixed plastic. 

The next thing for Ben & Jerry's is offering even more non-dairy flavors and a new base mix with sunflower butter. 

Prairie Farms is celebrating the Super Bowl by offering 10 days of Super Prizes now through February 2, 2020, including free butter, milk snacks, cream cheese, sour cream, small batch ice cream, cottage cheese cups, North Star® frozen treats and 5-dollar Prairie Farms gift certificates.

Coconut Bliss, the plant-based ice cream company out of Eugene, Oregon wanted a change. As part of the company’s recent rebrand, Coconut Bliss opted to create eco-friendly pint packaging, the first of its kind.

Magnum launches what it says are the first ice cream tubs made from recycled plastic; tubs are now available in Belgium, Spain and the Netherlands, with more to be launched globally in 2020.

Sugar-cone maker Oexmann GmbH & Co. KG of Gelsenkirchen, Germany, contacted Mondi to create a paper ice cream cone sleeve that contained a clear plastic window, allowing the consumer to see the sugar wafer cone underneath.