Product design creativity allows chocolate surprise eggs to be sold in USA
Innovative design helped Candy Treasure LLC launch Choco Treasure®, the first legal-in-the-USA chocolate egg with toy surprise
The absence of this global favorite treat in the USA has just changed forever. To meet the FDA regulation, the design team at Candy Treasure created a capsule with a ridge that circles the capsule equator and keeps the two chocolate egg halves from touching, meeting the FDA’s requirement that the capsule not be “imbedded” in the chocolate.
However, the ridge, which extends slightly beyond the chocolate, created a last minute packaging crisis – its corners sometimes ripped the thin aluminum foil packaging. A last minute frantic design change to the molds rounded the ridge so it has no corners or edges, and doesn’t poke through the foil. Laurence Molloy, co-founder of Candy Treasure says, “Retailers clearly aren’t ok with two or three eggs in every dozen having a rip in the foil. We needed to solve that problem – fast.”