We’ve all seen children asking their parents to buy them something in a grocery store – some politely and others more persistently – or rejecting healthy options mom may like with a resounding “no.” But how much effect does their behavior really have on what goes into the cart? In the portion-pack beverage category, the answer is “quite a lot” according to research conducted by Tetra Pak.
Whether it’s a grade-schooler tugging on mom’s skirt or a toddler stretching and pointing from their perch in the grocery cart, kids tend to get what they want when it comes to beverages they’ll be expected to drink, says the research. And the numbers are impressive: interviews with nearly 500 shoppers show that almost 80% of all purchases are influenced by kid requests, and a full 55% of planned purchases are specifically made by child requests. And when children are along on the shopping trip – as they are about 60% of the time – they are more likely not only express an opinion, but get their way. Only 20% of shoppers say their buying decisions have nothing to do with what their children want.