Talking trends in secondary packaging with Bernhard Vaihinger, Bosch Packaging Technology.
In the past, the main purpose of secondary packaging was to shield the products within from knocks and prevent wasteful loss during transit from the manufacturer to the retailer. However, in the last few years, secondary packaging has been increasingly used by both brands and retailers to attract consumers at the point of sale. Bernhard Vaihinger, head of product management, innovation and technology at Bosch Packaging Systems GmbH, a subsidiary of Bosch Packaging Technology (boschpackaging.com), talked to Food and Beverage Packaging magazine about the latest trends in secondary packaging and provided advice for manufacturers to help them wrap up their hunt for the right retail-ready packaging solution.
Food and Beverage Packaging: What are the latest trends affecting secondary packaging?