Tim Smith’s Climax Moonshine, now legal in 50 states
Beardwood&Co. helps bring moonshine brand into the light of day
Tim Smith’s Climax Moonshine is now legit. As one of the stars of Discovery Channel show, “Moonshiners,” Smith has been making his illegal moonshine in the backwoods of Virginia (in a town called Climax). The brew is pot-distilled from an original family recipe using corn, rye and barley malt mash, resulting in a 90-proof spirit. Now Prost Beverage Co. has licensed the rights to develop a (legal) moonshine brand and New York-based Beardwood&Co. (beardwood.com), the brand and innovation firm, was tapped to help create the differentiated line of flavors that would have broad appeal to men and women, ages 21 – 45.
“Authenticity was at the core of everything we did for the brand,” says Ryan Lynch, managing partner, Beardwood&Co. “We began by making Camo, Tim’s real-life dog, the brand’s mascot. A fixture at Tim’s still in the backwoods of Climax, Camo guards against intruders and lawmen and is the symbol of true loyalty.” Even though Tim’s moonshine is now legal, the recipe is the ‘real deal’ and faithful to the roots of his operation.