Recycle Rally Challenges consumers to decrease environmental impact
Dow’s 30 day challenge to help people build better recycling habits
To inspire people to decrease their environmental footprint and encourage them to participate in local recycling programs, Dow Packaging & Specialty Plastics (dow.com) is launching an awareness campaign called Recycle Rally – A 30 day Recycling Challenge. Based on the idea that it takes people 30 days to form a habit, this interactive campaign challenges users to make recycling part of their everyday routine, while offering information, tools and tips to help people become a better recycler.
Although Americans are familiar with recycling, they may not be as knowledgeable about how recycling reduces the amount of waste that is sent to landfills, or the fact that most people are not in the habit of recycling. In 2012, Americans generated 251 million tons of trash, but only recycled 34.5% of their waste. Dow views this campaign as a great opportunity to increase awareness about how recycling efforts can positively impact communities around the country.