New Whisky bottle and brand created for Korean alcohol brand
Seymourpowell designs new whisky bottle for HiteJinro.
Global design and innovation company Seymourpowell (seymourpowell.com) announces details of the design of a new whisky brand and bottle ‘The Class’ aimed at an emerging younger market, for leading Korean alcohol company HiteJinro.
Filling a gap in the Korean Whisky bottle market, Seymourpowell’s design moves away from the general trend for ostentatious glamour toward simplicity and elegance. While it is a unique design, it maintains status and masculinity - themes that have become seemingly inherent to the whisky market.