"Convenient," "healthy" and "creative/new" are packaging watchwords
Report show these trends in $25 Billion branded refrigerated meals and meat market
Major trends in the category of branded refrigerated meals and meats products are centered on making products more convenient, healthier, and more creative or original in their approach to flavors and ingredients, according to market research publisher Packaged Facts (packagedfacts.com).
The finding was published in Packaged Facts' recently released report, Branded Refrigerated Meats and Meals: U.S. Market Trends. Sales in the U.S. market for refrigerated meats and meals increased from $22 billion in 2009 to $25 billion in 2013, due in part to most Americans continuing to choose meat and meat-based products as their primary protein source. Packaged Facts estimates sales will grow to $31 billion by 2018, spurred by food marketers increased introduction of products that emphasize convenience, health, and originality.