In many cases a product’s label provides the good’s primary marketing. When consumers encounter a product on shelves, the package or label are called upon to offer all of the information they could want. Consumers gravitate toward interesting and eye-catching labels, but it doesn’t stop there. Many consumers and most packagers also want labels to be more sustainable. Whether connecting consumers to a brand or easing environmental impact, label innovations are displaying new potential.
One of the most recognizable labels of this past year is the Coca-Cola “Share a Coke” label. Coke bottles were released with more than 250 names, nicknames and terms of endearment. The company wanted to provide a large range of names to help bring people together.