For the first time in 10 years, FIJI Water, the number one premium bottled water brand in the United States, is changing the look of its iconic bottle by redesigning its label.
FIJI Water’s new look showcases the beauty of the product and story behind the brand. Each bottle size, 330ml, 500ml, 1L and 1.5L will feature not only the brand new label, but also six new back labels. Each back label will reflect one distinct aspect of FIJI Water’s journey from cloud to bottle bringing the FIJI Water story to life. The iconic square shape, blue bottle cap, soft taste and unique mineral profile that consumers have come to know and love, will remain the same.