Cheetos brand springs into a new season with debut of Cheetos Sweetos snacks
Brand breaks six decades of infamously cheesy tradition and surprises fans with the first limited-edition sweet offering in the U.S.
From warmer weather to budding trees, the arrival of spring signals new beginnings—so what better way to welcome the season than with a first-of-its-kind snack from the Cheetos brand? Well, it's time to shake off those winter blues as Cheetos -- one of the billion-dollar brands from PepsiCo's Frito-Lay division -- turns a new leaf, introducing Cheetos Sweetos, the first and only sweet Cheetos snack to hit U.S. store shelves in the brand's 67-year history. Cheese not included.
Created by the Cheetos development team, Cheetos Sweetos snacks swap signature Cheetos cheese flavor for delicious, cinnamon-sugar puffs. This sweet new offering takes the spring snacking experience beyond chocolate bunnies and marshmallow candies, providing a fun twist to traditional treats.