In battle for coffee pod market, it's Keurig vs. recyclables
One measure of how heated the environmental battle has become over coffee giant Keurig Green Mountain's $5 billion-a-year plastic pods is how often the company's opponents use galactic comparisons.
Keurig, the single-serve coffee industry's leader, produced enough plastic coffee pods last year to circle the earth more than 10 times, according to one analyst's estimate, often cited by Keurig's critics. A YouTube parody depicts aliens that look like Keurig's plastic pods invading Earth.