Procter & Gamble fabric care overhauls packaging to make 230 million bottles a year out of recycled plastic
Procter & Gamble (pg.com) Fabric Care announced a new environmental initiative which will see 230 million bottles of flagship brands like Ariel, Dash, Lenor and Unstoppables made out of 'Post Consumer Recyclate' (PCR) which is recycled packaging. As the fourth environmental action in a period of just eighteen months,* today's announcement is a continuation of P&G Fabric Care's journey towards greater environmental sustainability.
The 230 million bottles, which are expected to be produced using PCR, is the equivalent of the distance from the North Pole to the South Pole if all of the bottles were laid end-to-end. The first P&G Fabric Care bottles impacted by this announcement are expected to be on sale in retailers in the first half of 2016.