Entrepreneur David Kanter loves cocktails. A classically trained chef, he aspired to perfect classic cocktails by using traditional methods and high quality ingredients. His cocktails were sensational and needed to be bottled, so a new product concept was born – a single-serve, pre-mixed, full proof, and ready-to-drink bottled cocktail. Kanter needed a brand to go with his product. He needed a brand with a story that clearly defined his vision and helped illustrate what made his product so unique when compared to the more mainstream ready-to-drink options. His product stood out and Spring Design Partners had to ensure his brand would too.
In order to leverage Kanter's love of cocktails into an actionable brief for naming and design, Spring Design drew inspiration from the time in American history when our deep love of the cocktail was born – The Prohibition Era. A time of intrigue and drama, high society and lowlifes rubbed elbows while twirling swizzle sticks in sweet moments of debauchery and sin. This world is attractive to our target audience of global nomads who want a fully loaded home bar, but either didn’t have the space or the time to make it happen. These guys want simplicity – twist the cap, pour over ice, and enjoy with their favorite gal or pal.