Nutritional labeling has been the standard on product labels for years. Consumers expect to see the facts and figures on every can, packet and box at the grocery store. But now, consumers are looking for more than just numbers. They want to see what is behind the content of the package and where it comes from.
The movement toward supply chain transparency is leading consumers to look at the physical makeup of the food product packaging. As a result, they are demanding that restaurants and food brands list their sustainable packaging materials, certifications and sourcing information.