Brand owners and brand managers are using on-product certification labels and including forest certification in their environmental policies in growing numbers. As an example, almost 20% of Fortune 100 companies use the Sustainable Forestry Initiative (SFI) on-product label. In 2014, more than 6,500 SFI on-product label use requests were approved. The SFI logo is recognized – and what it stands for understood – by more people than any other forest certification logo, according to a 2015 Natural Marketing Institute survey.
What SFI represents when you see the label is something we are celebrating as we mark SFI’s 20th anniversary this year. We have seen lots of progress in forest certification since 1995. Take a look at some of the work SFI has supported that helps keep our forests and communities healthy and beautiful.