As purchasing power in the U.S. grows steadily1 and brand loyalty remains critical to the success of manufacturers, companies that take action to minimize their environmental impact have a significant advantage in gaining the favor of consumers. Consider a recent global survey conducted by Nielsen, which found that over 50% of consumers ponder sustainability factors when purchasing a product. Many are even willing to pay more for these products. Leveraging the desire for more sustainable packaging can significantly help brands drive sales and consumer loyalty.
The latest Global Packaging Trends Report from PMMI also identified growing concerns around environmental impact as a key trend driving innovation in primary packaging. In response to these demands, industry professionals continue to explore new ways to reduce carbon footprint with new packaging materials and formats.