Enhancing the consumer experience influenced every decision made on a mindful path to the successful manufacturability and commercialization of SmartMouth™ from Triumph Pharmaceuticals Inc. SmartMouth Mouthwash is a unique, dual-bottle delivery system that allows consumers to mix two solutions together prior to dispensing so that each time it’s used, the ingredients are freshly activated for lasting results. Solution #1 contains an odor eliminator and solution #2 contains zinc. When mixed together, it releases a huge number of zinc ions. Zinc-ion technology blocks germs’ ability to ingest protein particles which means no new sulfur gas production and therefore no new bad breath. Prior to use, the two solutions must be stored in two separate PETE (polyethylene terephthalate) bottles to avoid cross contamination.
For Triumph, the objectives and success criteria targeted to enhance the consumer experience included ease of use and aesthetic appeal. Also important were maintaining the current retail footprint and having a unique design that set them apart on shelf.