Busy weekends offer unique opportunity for convenience breakfast products
According to a Canadean (canadean.com) survey of packaging executives worldwide, 77% expect high or moderate demand for on-the-go grocery products during weekday mornings, while 63% forecast high or moderate demand during weekend mornings. While the high demand during weekday mornings is to be expected, this study shows that the industry is preparing to take advantage of a surprising opportunity: convenience breakfasts for those who are time-poor at weekends.
As a result, Canadean expects more innovative pack formats to be developed for breakfast drinks and smoothies, including dual packs separating liquid and solid contents and heat-retaining packs to keep indulgent breakfasts warm while on the go.