Teavana ready-to-drink line of teas new to beverage industry
Anheuser-Busch and Starbucks announced that they are working together to produce, bottle, distribute and market the first Teavana Ready-to-Drink (RTD) tea in the U.S. beverage packaging industry with an anticipated product launch in the first half of 2017.
Premium RTD tea is the fastest-growing segment in the RTD tea category, which grew at 16 percent CAGR over the past five years and generates $1.1 billion in sales.** Together, Starbucks and Anheuser-Busch will bring their complementary strengths to bear to capitalize on the significant growth opportunity. Starbucks will contribute Teavana’s tea expertise, beverage industry-leading retail activation, and consumer engagement capabilities, and Anheuser-Busch will lead production, bottling and distribution to retailers nationwide in partnership with its long-standing and well-established network of wholesalers.