Consumers have more options than ever, making the competition for their attention incredibly intense. Packaging is an opportunity for a brand to draw attention to their product. Essentialism is an emerging trend in the packaging industry that focuses on creating clarity to inform the target audience what the brand is all about.
So how can essentialism be part of effective packaging? When it comes to packaging, essentialism calls for designs that clearly communicate a message and provide meaningfulness to the end user.