Aquafor Baby launches new packaging for its Wash & Shampoo
Aquaphor Baby® launched a new look for one of its most trusted products, Aquaphor Baby Wash & Shampoo. The new packaging features a convenient pump for ease of use in the tub, and a translucent bottle design that showcases what is not in the product – dyes, fragrances and parabens – that can irritate delicate baby skin and are found in other washes. The new bottle also comes with a UV filter to protect the formula from sun exposure.
"Parents want the absolute best when it comes to their baby, and this is especially true when choosing products that come into contact with baby's skin," says Erynn Keefe, marketing director, Aquaphor at Beiersdorf Inc. "We know that moms look for products that are safe and gentle, and not filled with dyes or fragrances that can irritate the skin. We designed the new packaging for Aquaphor Baby Wash & Shampoo, with its translucent bottle, to showcase that our product is clear, gentle and safe for baby's delicate skin."