Over 50% of U.S. parents buying organic are millennials
America's 75 million Millennials are devouring organic, and they're making sure their families are too. Parents in the 18- to 34-year-old age range are now the biggest group of organic buyers in America, finds a new survey on the organic buying habits of American households released today by the Organic Trade Association (OTA).
Among U.S. parents, more than five in 10 (52%) organic buyers are Millennials. And this influential and progressive generation is stocking their shopping carts with organic on a regular basis.