Clean, green products continue to remain top of mind for many women when it comes to personal upkeep. A new survey shows more than half (55%) of all women check ingredient labels on beauty products prior to purchase, and more than one in three (35%) intend to purchase more all-natural beauty products in the next two years than they currently do.
The second annual Green Beauty Barometer survey was commissioned by eco-luxe beauty brand Kari Gran and conducted online by Harris Poll on the company's behalf in August 2016. The survey was among more than 1,000 U.S. women aged 18 and up, and measured attitudes and purchase behaviors across a number of beauty product categories, including skin care, hair care, makeup, sunscreen, fragrance and nail care.