New colorful look for LemiShine household products
Lemi Shine, a family-owned nontoxic household cleaning brand made from 100%natural citric extracts, continues to remain on the forefront of innovation, performance and design in the CPG cleaning space with its latest brand development – a new look.
The company partnered with Helms Workshop (helmsworkshop.com), a multi-disciplinary creative agency in its hometown of Austin, TX to simplify and streamline the packaging; better organize and remove visual clutter; and differentiate safe, powerful Lemi Shine products from competitors on the shelves. In an effort to better speak to its core consumer, the 22-year-old brand simplified and streamlined the packaging while differentiating itself from competitors on the shelf.