It’s no surprise that labels today are designed to do more than just stick around and inform buyers of what’s inside. They are designed to offer more opportunity for engagement, design elements, and also practical traits like light-blocking and water-resistant materials. Labels work hard to clearly speak your brand’s message, so what are they saying?
Clear-on-clear labels offer a sleek and clean look but can be problematic if required to withstand wet conditions. One such problem, known as the framing effect, occurs when moisture creeps under the label and causes an unsightly white haze along the label’s edges. Designed to eliminate this problem, HERMA (herma.com) has created the highly transparent label adhesive 62F. 62F is designed for beverage containers that need to withstand conditions in a cooler, where melted ice causes excessive moisture. When tested by immersing in water for 96 hours, the label adhesive did not show any signs of clouding. The adhesive is further characterized by high initial tack and very good resistance to oils and aqueous media.