Consumer packaged goods companies (CPGs) continue to face major changes across the industry. Ecommerce and digital marketing continue to rise steadily in importance, though physical stores show no signs of going away.
Nine out of 10 consumers say they will pay more for products manufactured by companies that are addressing social and environmental issues. Moreover, 84% of global consumers say they specifically look to purchase responsible products.
New report prepared for GMA by BCG, Google, and IRI highlights benefits for early movers as industry approaches a digital tipping point
September 3, 2014
CPG companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current one percent penetration will likely expand to five percent and could accelerate to as much as 10% in short order, according to a new report
Nate’s to reveal new product packaging and non-GMO label
August 19, 2014
In addition to the improvements on appearance, the new design will also emphasize the brand’s recent non-GMO status and showcase Nate’s latest efforts to create all-natural and exceptionally healthy products for consumers.