It is not surprising that in our Top 50 Food Packaging Companies list, Nestlé, Tyson, JBS, PepsiCo and Mars are consistently the top names. The ongoing concern over health is a topic that frequently rises to the top of their lists. Is an increased healthy portfolio the secret to sales growth?
Consumer packaged goods companies (CPGs) continue to face major changes across the industry. Ecommerce and digital marketing continue to rise steadily in importance, though physical stores show no signs of going away.
Nine out of 10 consumers say they will pay more for products manufactured by companies that are addressing social and environmental issues. Moreover, 84% of global consumers say they specifically look to purchase responsible products.
New report prepared for GMA by BCG, Google, and IRI highlights benefits for early movers as industry approaches a digital tipping point
September 3, 2014
CPG companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current one percent penetration will likely expand to five percent and could accelerate to as much as 10% in short order, according to a new report