The new identity gives Cora’s packaging, tone of voice and communications a bold look and feel, positioning it as the brand that shifts the conversation from an impersonal experience to a more relatable and personal one, rooted in comfort.
The global oral hygiene market is projected to grow at a CAGR of 4.2% during 2016-2020, driven by the growing awareness on the importance of keeping the mouth and teeth clean and healthy.