Kala (withkala.com) is growing its digital printing fleet with an HP Indigo 6900 Digital Press, the newly released narrow-web press driving data for labels and packaging with higher speed and performance.

The Utah-based converter just rebranded from FlexTech. Kala will operate five HP Indigo labels and packaging presses, already 90 percent digital, with the addition of the HP Indigo 6900.

“HP Indigo digital technology enables us to offer data-rich applications for  brands to deliver value to their customers, including with variable data printing, personalized packaging and hyper-localized campaigns,” said Maui Chai, president and CEO, Kala, serving nutraceuticals, food and beverage and cosmetic brands. “The HP Indigo 6900 advanced capabilities, including the new high-performance print server, Pack Ready for high-resistance labels, and integration with the HP Indigo GEM for digital embellishing, will serve as a growth platform for Kala’s innovative narrow-web label printing services.”

HP Production Pro for Labels and Packaging, the new Digital Front End onboard the HP Indigo 6900, delivers five times faster RIP power, higher productivity and scalability, including management of digital production across multiple presses.

Kala has already expanded into flexible packaging with an HP Indigo 20000 Digital Press, adding pouching lines offering high quality with fast-turnaround.