Whirlybird Granola announces an innovative 2-oz. pouch for the grab-and-go consumer. Included is a collapsible spoon that invites consumers to use the package as a bowl. 

The company's newest addition to its branded line of products was conceived from consumers’ daily challenge to supplement their diets with nutritionally sound foods, all the while serving their busier than ever lifestyles. In an effort to be a major catalyst towards a solution, the new two-ounce package offers convenience, health, satiety and innovation. Adapting with and for shoppers, the collapsible spoon is a feature health-minded consumers will appreciate as they continue to lead busy lifestyles.

“Whirlybird’s mission itself speaks to our passion for providing shoppers with health without sacrificing taste. The grab-and-go package allows us to make our way into the hands of even more consumers looking for a solution to their everyday nutritional challenges,” said Founder Christy White. “We’re excited to bring this innovation and expansion of the Whirlybird Granola product line to current fans of the brand, while also expanding our reach to future and potential brand lovers.”

Consumers are looking for full disclosure in all ingredients and ethically sourced and processed foods. With Non-GMO Project Verified, Vegan Certified and USDA Organic ingredients, Whirlybird Granola brand serves that need. The single-serve package specifically, with spoon included, taps into this emerging need.