Kettle Brand is reducing the amount of plastic in its packaging by 43 percent. Shifting from 5-layer packaging film to 3-layer film will significantly reduce the brand’s environmental footprint from packaging. The project will result in an annual 51 percent reduction in greenhouse gas emissions from packaging and keep two million pounds of plastic out of landfills.

The brand recently debuted the new packaging at Natural Products Expo West, alongside its variety of bold flavors — including newly introduced Kettle Brand Krinkle Cut Wasabi Ranch.

Finding a source of low-impact packaging capable of protecting the quality of Kettle Brand chips has been an ongoing journey. In 2008, the brand removed the paper layer from its bags, reducing the material at the time by 20 percent.

Retailers and consumers will see a transition from Kettle Brand’s existing bags to the new packaging beginning in June, with a full transition expected by fall.

The new packaging builds on the brand’s commitment to minimizing its environmental footprint, from installing one of the largest grid-tied solar PV arrays in the Pacific Northwest, to enhancing biological diversity in the wetlands around its flagship facility in Salem, Oregon.