In the new design, they’ve cleverly utilized the checkerboard aesthetic to create a split-screen feel—on one side is a bowl of Rice Chex with milk and strawberries, on the other a bowl of Chex-heavy snack mix.
Sold in more than 2,600 stores nationwide, initially, customers will see the brand’s new look on the salsas and in-store materials, and on the tortilla strips’ packaging in the fall.
Upon completion of the transaction, Kellanova will become part of Mars Snacking, led by Global President Andrew Clarke and headquartered in Chicago, allowing Mars to bring even more beloved brands to more consumers globally.
Cheez-It® Snap’d®, Cheez-It® Puff’d® and Club® Crisps, have reduced the amount of plastic used in their packaging (compared to the same volume last year), while maintaining the same amount of product in each package.
Adding to its existing lineup of cold-crafted hummus options, Ithaca Hummus creates Ithaca Squeeze to provide a mess-free, on-the-go snacking solution.
