Pet Food Purchaser Survey Reveals Trends, Consumer Behavior
Mondi's white paper, “Premium Pet Food Purchaser Survey Results: Trends, Behaviors and Insights Pet Food Manufacturers Can Leverage to Convert Consumers,” is based on research conducted by Mondi in partnership with Dow Chemical in first quarter 2019.
The survey reveals strength of conviction about sustainability among premium pet food purchasers, along with nutrition, brand trust, convenience and price.
Here are a few highlights from the survey, which polled 605 premium pet food purchasers from across the United States:
- 75% of consumers say they would feel more favorably toward a brand that changed its packaging to be more sustainable.
- 80% of premium pet food shoppers are trying to reduce their impact on the environment.
- 82% seek packaging convenience: “…solutions that make life easier.”
- 75% identified product freshness as an important packaging feature.
To download a copy of the full report, click below.