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The pet care market is overcrowded and growing. Here’s how new (and established) brands can stand out with packaging that resonates with today’s busy consumer.
The pet care sector has been valued at more than $8 billion annually. Countless brands aim to take advantage of this; slapping their name on a range of sub-par pet care products in a meager attempt to make a dent in the market.
My pets eat healthier than I do. It's true. Before the era of Amazon, the only food delivery programs were diet plans. Way back in 2002, I thought it would be a good idea to order The Zone Diet home delivery program.