Optimizing a packaging line is a journey. And there are many variables to consider in the quest. If one machine or component isn’t working, it can wreak havoc on your entire line — with labor costs, downtime and of course finding the root of the issue.
The word “sustainability” is all the rage these days. On the one hand, 56% of U.S. consumers want more sustainable packaging, according to Asia Pulp & Paper. On the other hand, consumers are hesitant to simply trust a brand claiming to be “green.”
Supply chains and the solutions used for managing them have become increasingly important as businesses become more global and interconnected. Globalization and digital technologies are changing business, especially as companies look to accelerate growth and expand into new markets.
The decision to upgrade your packaging line can benefit your operation in many ways: increased production, reduced labor and insurance costs, less liability, improved product handling and protection during transport.
I recently spoke with Todd Maute, partner at brand strategy and design agency CBX, to get a glimpse into how store brands continue to grow and differentiate themselves from larger national brands.
In 1978, Bill Huggins and Bill Mann founded Pretzels Inc. Based in Bluffton, Indiana, the company manufactures and distributes traditional, peanut butter-filled, flavored, seasonal and gluten-free pretzels, as well as extruded snack products, to leading grocers as well as private and national brands.
Two packaging industry trends are causing headaches for automated case packing OEMs and their customers. OEMs must advance their design strategies to keep the cost of automation affordable so customers continue to receive optimum ROI.
It’s no secret that e-commerce is growing. The e-commerce channel itself grew 16% in 2018. With the surge of online shopping outlets, brands have opportunities to reach consumers like never before.
This past spring Major League Baseball (MLB) changed its famous logo of the iconic silhouetted batter. The ubiquitous logo was originally designed by Jerry Dior in the late 1960s and has remained largely untouched.
Packaging Strategies spoke with Dow market manager Chris Gandy and associate marketing director Heather Turner about Dow’s Design for Recyclability platform and the evolution of recyclable pouches designed to fit the circular economy.