Industry thought leader invests in top-of-the-line inkjet printer to hold true to promise as a labeling pioneer
July 2, 2014
In a world full of large printing companies who are set in their obsolete ways, the industry changes right underneath them. Packaging is more complex than ever and regulations are hard to keep up with, especially in the food labeling industry.
If you’ve been following the debate around full wrap shrink labels and PET container recyclability, you might have heard declarations of victory in the wake of recent trials of new mechanical delabeling equipment. Some have claimed that the equipment pays for itself in about a year, and that all label manufacturers need to do is apply a perforated label. Problem solved?
Consumers are being forced to wade through too much clutter to find what they’re looking for. That’s why product differentiation is so critical in today’s marketplace.
Wine bottles with 3-D labels won a Bronze award in the 2014 World Beverage Competition’s packaging division for bottles. The specialty labels provided a new perspective for Okanagan Villa Estate Winery’s Vibrant Vine wine.