Peter Walczak is Goss International’s director of product management for packaging presses, where he is responsible for aligning Goss resources and technology with the requirements of folding carton, label and flexible packaging producers.
As competition continues to increase in all areas of the supply chain and across all product sectors, label printing and converting today faces an ongoing challenge due to the shorter runs, faster turnarounds and more challenging designs demanded by brand owners.
For those who have never investigated web offset as a solution for label production, the suggestion that it can work out more cost-effectively is sometimes greeted with surprise or disbelief.