With high-impact graphic designs, packaging structures tipping the scale of cool, and innovative closures that do much more than open and close the pack, you might call it the Twilight Zone of packaging. So are we choosing what is new and unique just to stand out - and if so, does it work?
The Caley, the most prestigious wine yet from Yalumba, a fifth-generation family wine company of the Barossa, South Australia, launches new design that reflects exclusivity and luxury through the use of techniques such as foiling, heavy debossing the family crest.
The buzz of craft beer seems finally to be fading. While on its surface the category may appear bubbly, over a decade of consistent double-digit growth has led to an oversaturated selection of brands on shelves.
Insights on the ways pressure-sensitive label materials can help brands deliver on consumer trends.
February 28, 2017
Consumer purchasing in the wine and spirits marketplace continues to grow, with 2016 being the 18th consecutive year consumption rose in each area year-over-year, according to statistics from the Beverage Information Group.