For the first time ever, I had the privilege of attending the Craft Brewers Conference last month in Washington, D.C. and got a behind-the-scenes look at craft brewing, the people behind the segment, and the businesses that are involved in the processing and packaging of this popular drink.
The medicine or device may be a home-run product, but if consumers aren’t using the product correctly, it has little chance of success. And if the consumers cannot even open the package to get to the product inside, it has zero chance.
Today, packaging must protect, inform and inspire today’s consumer.
March 11, 2016
Food packaging offers consumers many benefits. From necessary protection against spoiling, to aesthetics and nutritional information, all the way to meal ideas, thought-provoking mantras and promises of clean living.