With high-impact graphic designs, packaging structures tipping the scale of cool, and innovative closures that do much more than open and close the pack, you might call it the Twilight Zone of packaging. So are we choosing what is new and unique just to stand out - and if so, does it work?
A recent survey by Avery Dennison Label and Packaging Materials, North America, reveals that most shoppers have had challenges with removable labels that provide price and/or product information that are found on retail products.
The buzz of craft beer seems finally to be fading. While on its surface the category may appear bubbly, over a decade of consistent double-digit growth has led to an oversaturated selection of brands on shelves.
Traditional eating patterns – three square meals per day – are no more. What was once a breakfast smoothie may serve as a late-day snack or tomorrow’s lunch. Through this haphazard way of eating, snacking has become the norm in our daily fast-tracked lives.
For the first time ever, I had the privilege of attending the Craft Brewers Conference last month in Washington, D.C. and got a behind-the-scenes look at craft brewing, the people behind the segment, and the businesses that are involved in the processing and packaging of this popular drink.
The medicine or device may be a home-run product, but if consumers aren’t using the product correctly, it has little chance of success. And if the consumers cannot even open the package to get to the product inside, it has zero chance.