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Natural & organic baking company debuts new packaging

Wholly Wholesome updates packaging for certified vegan wholly gluten free pizza dough

February 18, 2015

Wholly Wholesome, the leader in all natural and organic baked goods, announces the repackaging of their Wholly Gluten Free Frozen Pizza Dough Balls into a new, more convenient form. The new packaging will intrigue retailers, as it is easier to display, and will benefit consumers, as it is easier to store. The new packaging, holding a 14-ounce dough ball, is also better able to maintain freshness. It will hit stores beginning February 2015 with a standard retail price of $6.99-$7.49.

In response to increasing demands from retailers for an easy-to-store product, Wholly Wholesome has redesigned itsCertified Wholly Gluten Free Pizza Dough Ball packaging for easy storage and display to meet these growing requests. Additionally, the new packaging provides reinforced protection, which keeps the product fresher and is more convenient for consumers. Made naturally free of wheat, dairy, egg, soy, nut, corn and casein, Wholly Gluten Free Pizza Dough Balls are suitable for vegans, kosher and are produced in a dedicated gluten free facility to cater to those with Celiac Disease.

 “We’re committed to providing consumers fresh products in the convenience of their freezer,” says Doon Wintz, president of Wholly Wholesome. “The reinvented packaging replaces the outdated clamshell casing with a modern and easy-to-store container for consumers to enjoy.” 

KEYWORDS: flexible packaging package design packaging design packaging redesign

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