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Home » Keywords: » packaging redesign

Items Tagged with 'packaging redesign'

ARTICLES

SRSB Packaging
Brand Packaging

Southern Recipe Small Batch Honored for Packaging Design

Presented by Graphic Design USA, the American Packaging Awards honor innovation in design, shelf appeal, and communication to consumers.
Douglas bobby bgd 200
Bobby Douglas
February 8, 2023
No Comments

Focusing primarily on pork rinds and bean dip, Southern Recipe Small Batch offers a variety of flavors, like Korean BBQ and Spicy Dill, while also giving consumers larger portions and healthier options than its competitors.


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Cove Kombucha
Brand Packaging: Beverage Makeover

Redesign Spotlights Flavor Variety, Uses Can’s Vertical Real Estate

January 4, 2023
No Comments

With a shifting and crowded retail space and a desire to elevate the brand to a more premium position, Cove Kombucha turned to creative design agency Chase Design Group to refresh the visual identity and give them a package design that would enhance the brand’s story and drive differentiation.


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corrugated linerboard packaging
Editor’s Note

Catalyst for Package Redesign is … A Cat

This is the true story about the plight of a stray kitten that inspired a 500 SKU redesign.
Kristin Joker
October 14, 2022
No Comments

A stray orange tabby with a plastic ring around its body was spotted roaming Ellington, Missouri. That is all the information Laura Baker, a registered nurse and founder of the Itty Bitty Kitty City rescue in Ellington, had.


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Flavors 3 web (Attributed to Ben Hider _ AP Images).jpg

Coca-Cola Announces New Taste & Refreshed Design

January 21, 2022
No Comments

Brand introduces coffee portfolio and new packaging delivered via robots.


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Think Redesign

Think! Launches New Protein Oatmeal Cups and Cartons

February 2, 2021
No Comments

The update to its line of Protein + Fiber Oatmeal Cups and Cartons follows a recent redesign to its High Protein Bars.


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Finnish Water Brand Novelle Adds 3D Design to Bottles

Finnish Water Brand Novelle Adds 3D Design to Bottles

November 19, 2020
No Comments

Hartwall’s Novelle unveiled a 3D bottle design, identity and packaging graphics designed by BrandMe to strengthen the brand’s differentiation in the category, its quality, freshness and purity reasserts its standout and position as Finland’s most iconic and beverage for every occasion.


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Planters Mascot Mr. Peanut Redesigned as Baby Nut

Planters Mascot Mr. Peanut Redesigned as Baby Nut

July 2, 2020
No Comments

Baby Nut, the cute newborn version of Planters’ classic mascot Mr. Peanut who made his debut at the Super Bowl this year, will appear on Planters packaging.


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18-M_Universe.jpg
Brand Packaging: Rebranding

The Story Behind the Packaging: Midol

The iconic pain reliever gets a packaging overhaul, new branding message and 100% digital campaign to resonate with a new generation.
Kristin Joker
June 12, 2020
No Comments
Since 1939 the packaging described the product as a cure for “periodic pain.” Although the name was familiar with young women, the brand lacked relevance with Gen Z and was losing market share due to the increase of new female-focused start-ups.
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Packaging Design for Guacamole Moves from Photography to Illustration

Packaging Design for Guacamole Moves from Photography to Illustration

May 12, 2020
No Comments

Wisconsin-based Good Foods switches to illustration from photography for newly rebranded packaging for its guacamole line, noting it is more reflective of the fresh, natural product.


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Land O' Lakes Celebrates Farmers with New Packaging

Land O' Lakes Celebrates Farmers with New Packaging

May 4, 2020
2 Comments
Farmer-owned cooperative Land O’Lakes, Inc. has unveiled new packaging for the company’s consumer-facing LAND O LAKES® products featuring the farmers who are the foundation of the cooperative’s membership.
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More Articles Tagged with 'packaging redesign'
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Events

February 22, 2023

Converters Expo South

Converters Expo South logoConverters Expo South is a one day expo that unites converters of paper, film, plastics and nonwovens with industry buyers, specialists and suppliers. With hundreds of attendees expected, Converters Expo South will be the place to find manufacturing partners, check out testing and prototyping equipment, meet with producers of disposables and learn the latest in flexo printing and packaging.

June 6, 2023

Global Pouch Forum

Global Pouch Forum logoFor 25 years Global Pouch Forum remains the event to get the most up-to-date information from experts and network with leaders and innovators who develop, supply, buy or recommend flexible materials including pouches, films and machinery.

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