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The company is releasing the limited-edition DIY Holiday Breakfast Kit to help inspire new family traditions while supporting No Kid Hungry, a national campaign to end childhood hunger.
El Pollo Loco is bringing the design-forward vision to life at every touchpoint of the customer experience, from packaging to in-store merchandising and gift cards. The focus on design is consistent with the company’s ongoing commitment to match its high-quality food and service.
Berkshire Labels has designed a new festive shrink sleeve for a brand-new gin called Snow Globe for Gravity Drinks, a London based producer, importer and distributor of premium spirits products from around the world.
Packaging Strategies spoke with Jeff Wooster, global sustainability director for Dow Packaging and Specialty Plastics, on the transition to a pouch for Kellogg's sub-brand Kashi and its Bear Naked Granola line.
There were 27 winners, including six student award winners, selected as recipients of a 2020 AmeriStar Package Award, one of the packaging industry’s most prestigious design awards programs,produced by IoPP, The Institute of Packaging Professionals.
Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.
The winners of this year’s prestigious Pentawards were revealed during a virtual Gala Ceremony hosted live on September 24. Special awards were received from agencies in Greece, Armenia and Russia.
The WD-40 Specialist ® line (launched in 2011) of professional-grade lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions, has an opportunity to be identified on the shelves faster by end users wiith new packaging.
Featuring advanced proprietary 3D imagery and created from advanced print and design materials, the award-winning POSEIDON box can feature as the centerpiece of a luxury brand strategy.
Recent competitive pressures in the Ready-to-Drink (RTD) category including coffee, energy and other protein drinks, drove Nestlé to decide that the youth-focused Nesquik brand design needed a change.
