Colors are everywhere. They can affect our perceptions and the way we react to the world around us. Our brains respond to specific colors differently, and this can influence our mood, behavior and decision-making.

Theo Chocolate, an organic chocolate bar, has unveiled a simple yet bold new look. The chocolate maker is reestablishing its core purpose, showing the big impact a small treat can have. 

This past spring Major League Baseball (MLB) changed its famous logo of the iconic silhouetted batter. The ubiquitous logo was originally designed by Jerry Dior in the late 1960s and has remained largely untouched.

Even before birth, gender norms are thrust on all of us, from gender reveal parties to pink and blue blankets. Gender has traditionally been treated as a foundational building block of our identities.

It seemed like an exciting product development opportunity. Building material suppliers in cold climates were moving packaging operations outdoors. They needed equipment that could operate in an open shed or shelter to bundle their bricks, blocks and masonry products.

Allure Wine’s sparkling new bottle is making a bold, luxury statement, inspired by Marilyn Monroe’s iconic song "Diamonds are a Girl’s Best Friend."

The best packaging creates an unforgettable experience that encourages the customer to come back purchase after purchase. It creates a sense of loyalty between your company and the consumer. The perfect way to create an unforgettable experience? Multi-sensory packaging.

Avery Dennison Label and Packaging Materials has launched TC-2000, a new film topcoat that enables converters and brand owners to create packaging with clearer, stronger colors and bolder graphics.

Whether as a gift with purchase or as part of a gift set, the inclusion of a little something extra seduces consumers. Quadpack’s Secondary Packaging team offers brands a way to do this with the Moo Collection, a catalogue of high-quality skincare accessories and keepsakes.