Opal Nera, a sambuca-based dark liqueur, was created by Distillerie Francoli back in the 1980s, achieving great success globally. However, as competitor brands started to appear, its popularity was affected.
From beer to household cleaning products, brand owners will be seeking ways for their packaging to add value beyond point of sale. The best brands do this by expanding and enriching consumers’ experience in unique, meaningful and enduring ways. The role of structural packaging has never been higher on brand owners' and consumers’ agendas.
NuPrintUK, a leading packaging provider based in the U.K., challenged 12 designers from 12 different countries to design a soda can, all of which had the same brief. The project revealed key differences in design based on cultural differences seen in countries across the world.
Does your package have what it takes to earn a Packaging Innovation Award? Dow is pleased to announce that once again the search for the world’s most innovative packages is on. This is the third year Dow is the title sponsor and will be assembling an international panel of independent judges from a range of industries.
The 10 finalists for the international packaging design competition focus on creative alternatives to plastic packaging. Organized by Metsä Board, the competition was created to find new, environmentally friendly solutions for some of the world’s most frequently used consumer packages.
Poor packaging leads to lost sales and revenue. And, it’s no mystery why. As awesome as your product might be, it’s the packaging that does the selling. So, don’t let poor packaging undermine your sales.
Unilever partnered with design agency PB Creative on a new range identity and pack designs for men's grooming brand AXE (LYNX in the U.K.). Tapping into the growing trend of products inspired by nature, WILD is an exciting on-trend range comprising new bodyspray and bodywash products.
Investment in innovation by surface effects specialists continues to bring highly innovative, eye-catching features, which incorporate advanced optical technology, to the world of luxury and brand packaging.
In this issue of Packaging Strategies you will find “The Latest Packaging Innovations Changing the Rules,” “The Future of Cannabis Packaging” and “OEE and a Multi-Metric Approach,” along with articles on beauty and alcohol social media influencers, batch vs. continuous and aseptic sterilization, challenger brands bridging ecommerce and retail, and a popular Michigan brewing company who has what it takes to tap into the community.