The WPO (World Packaging Organisation) announced Bronze, Silver and Gold Special Award winners in the categories of Marketing, Sustainability, Packaging that Saves Food, and the President’s Award. There will be a special ceremony to present the Special Awards during Interpack 2021.
Marketers have done a pretty good job training consumers to recognize visual signals on packaging. Green indicates freshness, white cues purity, hand-rendered typography means a product is “artisan” and so on. But what happens when most consumer packaged goods companies play by the same rules in the packaging playbook? It’s a recipe for uniformity.
Sol cerveza unveils a new design for packaging in global markets. Inspired by Sol’s Mexican heritage, Vault49 used handcrafted artisanal elements to tell the brand’s rich and colorful history while elevating Sol’s iconic sun symbol as a vibrant beacon for positivity.
It used to be simple. You knew your brand's positioning, and packaging was about creating a sleek logomark, memorable design or cool marketing message to connect with consumers. That's no longer the case. Modern consumers are savvy and focus on living better, healthier lives and taking steps to save the planet. That means you now also have to take into consideration your industry at large and the broader impact of your product.
According to ForMarkets, the global RTD (ready to drink) market is predicted to reach $17.67 billion by 2025, with a growth rate of 7.2% between 2018-2025. As the RTD category continues to grow, consumers are reaching for convenient, better-for-you sources of energy — via protein or caffeine — in sophisticated packaging.
Flair Flexible Packaging is introducing its latest Real Touch innovation, a tactile packaging solution for high-impact shelf differentiation. Real Touch supplements visual impact by adding a tactile dimension to brand packaging designs.
In January, U.S. plastic bag manufacturers and recyclers signed a sustainability commitment for the industry and renamed its coalition the American Recyclable Plastic Bag Alliance (ARPBA). The agreement by ARPBA members includes a target that 95% of plastic retail bags be reused or recycled by 2025.
This issue of Packaging Strategies highlights alcohol consumption trends during coronavirus including social media engagement; how to get the best pricing for your business and your customers; when and how to automate your packaging line; a jerky snack brand redesign; the importance of flexible packaging; and the tipping point in eCommerce.